Regardless of how much time and money you spend on finding the right words that will represent your company and attract new customers, it is the Brand identity of the business that will resonate with people the most. This is why it is so important to have the right logo design, whether your company is a startup or a multinational corporation. A logo is more than just a bunch of colours, shapes, and letters. It is the company’s calling card, capable of breaching cultural and language barriers. Just consider the Logos and Branding of the huge brands such as Nike, McDonald’s, or Coca-Cola. They are present all over the globe, and people know what they are, even if there isn’t any text to go along with them. They know what the company aims to deliver, and what they are going to get if they decide to spend their money. does not as far as new businesses are concerned, having the right logo can make a crucial difference between success and failure. Considering all of the above, it is hardly a surprise that companies spend millions, or even billions of dollars on advertising, as well as tweaking and redesigning their logos. This is the reason we have put together a list of 10 most expensive logo designs and rebrands ever paid by their respective companies.